Stories of Scale with Jonathan Herps

CEO Playbook EP 24: Charting a Three-Year Vision - From Strategy to Execution

Jonathan Herps

Every founder dreams big, but too many stop at “vision” without turning it into an actionable plan. In this episode, Jonathan Herps breaks down how to take a 3-year vivid vision and transform it into a practical execution system that drives growth, profit, and freedom.

Jonathan reveals the planning rhythms used by top CEOs to scale past the plateaus, align leadership teams, and free themselves from being the bottleneck in their business.

Whether you’re aiming to break through $3M, $10M, or beyond, this episode gives you the clarity and tools to lead with intent.


What You’ll Learn in This Episode

  • Why 3 years is the ideal time horizon for strategy and scaling


  • The “leader’s intent” framework for aligning your executive team


  • How to cascade a vivid vision into quarterly sprints and weekly check-ins


  • The 4 essential jobs of every CEO in growth mode


  • Tools to keep execution disciplined and results predictable



In this episode of Stories of Scale with Jonathan Herps, you’ll discover:


00:00 Introduction: Why Three Years?

00:32 Real-Life Example: Achieving Market Leadership

02:55 Communicating the Three-Year Plan

04:06 The Role of a CEO

05:53 Executing the Vision: Quarterly and 12-Quarter Plans

08:53 Case Study: Making Sales Predictable

11:32 Tracking Success: The CEO Dashboard 

14:17 Q&A and Final Thoughts



CONNECT WITH JONATHAN HERPS

Website: https://scaleupgrowth.co/

LinkedIn: https://www.linkedin.com/in/jonathanherps/

Facebook: https://www.facebook.com/scaleupgrowth

Instagram: https://www.instagram.com/scaleupgrowth

Youtube: https://www.youtube.com/@scaleupgrowth/

Email: admin@scaleupgrowth.co 


🚀 Ready to Elevate Your Business?

If you’re interested, here are 3 ways

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: admin@scaleupgrowth.co


🚀 Ready to Elevate Your Business?

If you’re interested, here are 3 ways I can help you right now:

1. Subscribe to our podcast
Get actionable strategies to run a more efficient business from someone who built & exited 3 multi-million $ companies.
Click Here to listen & subscribe now!

2. Download our free CEO Dashboard template
Build a step-by-step business plan for consistent growth.
Click Here to download.

3. Book a 20-min Business Growth Call
Map out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here

People on this episode