
Stories of Scale with Jonathan Herps
Hi, I'm Jonathan Herps. If you're a business owner, CEO, or senior leader looking to scale your business, you're in the right place.
Here, we go beyond generic business advice.
I share proven strategies, practical tools, and real-world insights that help you build a self-managing, scalable, and profitable business.
But it's not just about the business—it's about you as the leader. Because the success of your business is a direct reflection of your growth.
On this channel, you can expect:
- Growth Strategies: Learn how to scale revenue, profits, and impact.
- Leadership Development: Discover the habits and mindset shifts that make great CEOs.
- Team & Culture: Build a high-performing, accountable leadership team that doesn't rely on you for every decision.
- Systems & Processes: Understand how to streamline operations for predictable, consistent growth.
I’ve been fortunate to mentor and coach 100s of CEOs across many industries and geographies, helping them overcome growth plateaus, build high-performing teams, and achieve more freedom in their business and personal lives. My mission is to help you do the same.
Ready to scale up? Hit subscribe and join me for actionable insights that can help you lead with confidence, grow with intention, and create a business that serves your life, not the other way around.
Helpful Links:
- Website: scaleupgrowth.co
- Watch More Videos: https://www.youtube.com/@scaleupgrowth
- Free CEO Dashboard Template: https://scaleup.scaleupgrowth.co/homepage-page
- Podcast: scaleupgrowth.co/podcast
- Email: jonathan@scaleupgrowth.co
Stories of Scale with Jonathan Herps
CEO Playbook Ep 13: Start Leading With Metrics That Create Your Future
If you’re still making decisions based on monthly reports, you’re already too late.
In this episode, Jonathan reveals how leading CEOs get ahead by focusing on the right metrics that shape the future, not just report the past.
You’ll discover the power of leading KPIs, why setting bare ass minimums (BAMs) creates unstoppable business momentum, and how to leverage content consumption to build trust and accelerate your sales pipeline. Plus, you’ll learn how identifying your A-players boosts team performance and culture.
Whether you're chasing revenue, growing your team, or building a stronger leadership strategy, this episode shows you how to lead with the data that actually drives growth, not just the numbers that tell you what has already happened.
In this episode of Stories of Scale with Jonathan Herps, you’ll discover:
- Why lagging KPIs keep you stuck reacting to the past instead of shaping the future (00:54)
- What “bare ass minimums” (BAMs) are, and how they build business momentum (01:44)
- How content consumption accelerates your sales cycle and builds brand trust (03:28)
- Why every leader needs both leading and lagging KPIs (06:47)
- How defining your A-players will improve your team’s productivity and culture (07:48)
Key takeaways for CEOs and business owners:
- If you’re only measuring results, you’re already behind.
- Leading KPIs create influence; lagging KPIs only confirm outcomes.
- Setting clear bare ass minimums keeps your team focused on the right daily actions.
- People are your #1 asset - track how many A-players you have on your leadership team.
- AI tools like ChatGPT can speed up KPI definition and team alignment.
CONNECT WITH JONATHAN HERPS
Website: www.scaleupgrowth.co
LinkedIn: www.linkedin.com/in/jonathanherps
Facebook: www.facebook.com/scaleupgrowth
Instagram: www.instagram.com/scaleupgrowth
Youtube: www.youtube.com/@scaleupgrowth
Email: admin@scaleupgrowth.co
🚀 Ready to Elevate Your Business?
If you’re interested, here are 3 ways I can help you right now:
1. Subscribe to our podcast
Get actionable strategies to run a more efficient business from someone who built & exited 3 multi-million $ companies.
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2. Download our free CEO Dashboard template
Build a step-by-step business plan for consistent growth.
Click Here to download.
3. Book a 20-min Business Growth Call
Map out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here